Pure Chocolate and Fashion in Paris, and the Roannais!

The annual ‘Salon du Chocolat’ in Paris, this October, is now creating a marvellous impact once again, combining fashion with the sensuality of pure chocolate!!

All in the name of many children’s charities. And, of course, one of the Roannais’s most famous chocolatier is well-represented. Pralus, based in Roanne, is featured once again this year. Francois Pralus, ‘le maitre chocolatier’ of the Roannais, received an Award of the Salon du Chocolat in Paris. A distinct achievement amongst the 9 best chocolatiers in France!

“Chocolate is a cultural product connected with pleasure and a luxury food item that reflects the latest trends.

To celebrate this wondrous substance, each year the Paris Chocolate Show stages a fashion-chocolate fusion in the form of the incomparable and essential “Chocolate Trends Fashion Show”. This ephemeral pageant presents a prestigious collection of “couture” dresses designed by talented duos of fashion designs and chocolatiers.

Inspiring many a dream, the event has been organised for the 11th year in aid of the umbrella organisation “La Voix de l’Enfant” of more than 50 children’s charities represented by French actress Carole Bouquet and French singer-songwriter Mathieu Johann. The aim is to both amass several tons of chocolate for sick and under-privileged children, as well as raising funds from the chocolate makers and exhibitors at the Show. ”

“For the 15th anniversary of the Show, the pageant will be presented as a fairytale opera, consisting of several tableaux on the theme of opera and music, featuring chocolate “couture” dresses worn by celebrities.
A unique and surprising Son et Lumière show, combining the magic of iconic couturiers such as Thierry Mugler and Jean-Claude Jitrois, the fervent imagination of avant-garde designers such as Agatha Ruiz de la Prada, Christophe Guillarmé, Dognin, Jean Doucet and Virginie Stucki, the perfection of major chocolate makers such as Barry Callebaut, Chapon, Chocolat Bonnat, Christophe Roussel, Ghraoui, Jean-Paul Hévin, Jacques Bellanger, Le Roux, La Maison du Chocolat, Michel Cluizel, Nestlé, Philippe Pascoet and Pralus, and the talent of famous artists and celebrities.

To celebrate Chocolate, each year the Paris Chocolate Show stages a fashion-chocolate fusion in the form of the incomparable and essential “Chocolate Trends Fashion Show”.

Inspiring many a dream, the event has been organised for the 11th year in aid of the umbrella organisation “La Voix de l’Enfant” of more than 50 children’s charities. For the 15th anniversary of the Show, the pageant will be presented as a fairytale opera.”

Visit the wonderful world of chocolate at: Salon du Chocolat

Pralus, famous chocolatier in the Roannais

Read more about Pralus, and other fine food companies and restaurants in the Roannais, Rhône-Alpes, in our Blog, News, and Reviews at:

www.purefrancenow.com